The digital
advertising can be carried out through two methods i-e; organic advertisement
and paid advertisement. Let’s put a slight eye on both of these:
Organic advertisement: Organic advertisement is a type of advertisement in which we don’t have to pay a website, a search engine or a social platform like facebook. But this process is very slow and time consuming and also we can’t reach the targeted audience that we want to reach. The organic advertisement is possible only if your content is very catchy and interesting and base on the user’s interest so that the user might share the content and your content will reach excess audience. So, for this process you need a lot of time, interesting content and an expert digital marketer.
Types of digital advertising |
Paid
advertisement: Paid
advertisement is a process in which we pay to a particular website, search
engine or a social platform like facebook to run or show our Ads to a specific
audience. This process is very quick and concise, but we have to pay. We can
reach a very targeted audience in just few seconds. The type of content does
not matter. We can run anytime of Ads we want. The bill depends upon the search
engine or website. For example, facebook Ads manager charge less, the google
adwords charge moderate and the linked in charges a little expensive.
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