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| Taboola |
The biggest
platform for native advertising is Taboola.com.
Many famous websites including C/net use this platform to run Ads on their
websites. If are learning nativeadvertising then this is the biggest way to make money.
Now the
millions dollar question is that “How can you earn through Taboola”?
There are
two ways to make money from Taboola.
Become publisher:
If you have
a website or a blog, you can monetize your site by requesting to Taboola. It is
like Google Ad sense, you show the Ads of different companies, websites and
brands and in return you gain revenue, if the user will click on the Ad which
appear on your site.
The
conversion rate of Ads by Taboola is really high, so clicks to Ads can increase
which can lead to the more earning.
Become Advertiser:
You can also
become an advertiser on Taboola, you can show your website Ads on it because
the conversion rate of native Ads is more than the traditional Ads. If don’t
have any website or not have any money, you can work for a client. In fact,
many freelancers on freelancing marketplaces earn by
running Ads on Taboola according to their Client’s requirement.
The
saturation in this field of digital marketing is very low. So, you can apply
for it and there are lot of chances that you ‘ll get projects in which you have
to create and manage native Ads through Taboola.com
Cnet.com is the biggest website of product
reviews and also the biggest website which shows native Ads through Taboola.com.
I advise you to look upon this website and notice types of Ads on it.
The content
of Taboola Ads is almost same as the the content of host website or blog. A
little mark of sponsored by Taboola is show with Ads.
This is how
Taboola Ads look like. Now the question is that “How to create account on
Taboola.com”. It is very simple. Search on the Google Taboola, click on first
page, go to the site, select the category i:e; Publisher or advertiser.
There is no
sign up button in the website contact to Taboola and you will get response in a
few days. You just have to give them a little information. Watch the video
below which shows how to create account on Taboola and can create and manage campaigns.
Taboola will
arrange a salesman which ‘ll assist you. Remind that native advertising is very
limited, so your websites should have certain qualities to qualify for the
Taboola. These things could be high traffic and popularity etc.
Now, if you
choose to be an advertiser, you have to design campaigns on Taboola. The
process of running campaigns on Taboola.com is quite straight forward like
Google Ad words.
There is
little difference in Google Ad words and Taboola is that the human interaction
on Taboola is bit a lot. Taboola always arrange a salesman which can help you
when you have any problem.
As an
advertiser on Taboola, you should follow these things.
Ad content
should be same as the publisher website:
The content
of your Ad which includes a thumbnail, a title and description should be like
the content of the publisher website. So, there are many chances that a user
will click on your Ad.
The process
of running Ads campaigns on Taboola.com is bit like Facebook Ads manager, the thing which you should notice is the
content should be similar to the website on which your Ad is being shown.
You can only create campaigns if you have approved by Taboola to become and Advertiser. If you have not apply, apply on Taboola now and start running campaigns.
Practice in
Taboola and then offer your services as a Taboola Ads manager on different
freelance marketplaces.
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