What is Native advertisement?

 

“Native advertising is a form of paid advertising where the ad experience follows the natural form and function of the user in experience where it is placed”.

The above is the definition of native Advertising but with only the definition, no one can understand that what native advertisement actually is.

Native advertisement

We ‘ve talked about many types of advertisement in this blog previously. We talked about Facebook Ads, Google Ads, Video and display Ads, Search and shopping Ads and different types of social media Ads.

Native advertising could be the new term for some readers because it is being less used than other types of advertisement but most effective of all of them.

These are type of Ads which appear in the center of the website and their content is almost same as the content of the blog or the website. Therefore, users don’t take it as Ads and there are many chances to click on such types of Ads, which don’t have an advertisement label.

Native advertisement is very useful in this Age because now users are so clever and they don’t click on Ads, in such case the native advertisement is very useful because it has more conversion and more effective.

There are many popular websites which want native Advertising on their site. The most popular is C /net.com. It is the most popular site of product reviews. And many native advertising platforms use this website to show their Ads.

Advantages of using Native advertisement:

High engagement rate: Native advertising has a high engagement rate than the competitor types because in this the content of the Ads is very similar to the content of the site or blog and it does not seem that it sis an Ad, so user engagement is very high than other types of Advertisement.

Greater Trust: Another advantage of using Native advertisement is that it develops a trust between the user and the Advertiser because again the content is similar to the website, the interest and the trust of the user develops in the Ad.

More options than others: It has more options and arrangements than others platforms like Google Ads, Facebook Ads manager and linked in etc.

Native Advertising is lesser known but most effective, the jobs of the Native Advertisement are less in different Freelance market places and job portals, so you have more chance to get the job awarded to you.

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