What are display Ads and Video Ads? / Digital advertisement

 

After Understanding that what are search Ads and what are shopping Ads. Now its time to learn that what are Display Ads and what are video Ads.
Display Ads: Have you noticed that when you open a site, a small advertisement appear on the side or on the bottom of your screen appear in the form of picture, the picture size can be different either square, rectangle or a mobile shape size. This type of advertisement is called display advertisement. This type of advertisement is also very common. All type of advertisement platforms either facebook Ads manager, Google Adwords or other types of platforms like twitter and linked in Ads. This type of  Ads are more common on facebook rather than Google because facebook has more users and also display Ads suits to the newsfeed of facebook. In Google Ads, they appear on the top, side or bottom of the website. It Google they have less chance of click than facebook Ads. For making this type of Ads companies should have a digital marketer and also a graphic designer, so that they can design and market their Ads on facebook and other types of platforms.

Display Ads

Video Ads: Have you noticed that while watching a video on youtube an Ad appears in the beginning or in between the video, sometimes an option ”skip ad” appear on the screen you click on the option and the ad disappears but sometimes, the Ads are very irritating and annoying and you have to watch them for 20 or 30 seconds. This types of Ads are mostly used in the biggest video tool called youtube. This type of Ads also has three subtypes on the basis of the form.

Video Ads

Skippable Ads: These Ads usually appear when you open a video and after watching it 5 seconds, you click on the skip ad option and the Ad disappear. This is only used in youtube videos.

Skipable Ads

Instream Ads: These types of Ads play in between the video and after some time they disappear.

In-stream Ads

Suggestion box Ads: When you are watching a video a video appear in the suggestion box, with a little Ad icon which is highlighted with orange color. This type of Ads has a big reach.

Suggested Ads

Facebook video Ads: This type of Ads appear in newsfeed of the facebook with a sponsored text below the title of the video. These Ads are also very effective.

Fcabook Ads

All types of Ads are being used by companies and brands and all have their impact.

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